A renewed focus

We're here to challenge ageism and discrimination and tackle the inequalities that exist in older age. We will focus our resources on the critical areas of health and care, loneliness and poverty and concentrate our efforts where we will have the greatest impact and reach.


With older people at the heart of everything we do, we want to share with you, our friends and supporters, our campaign work as we strive to make the United Kingdom a better place in which to grow old.