Use of cookies by Independent Age

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites.

Our cookies help us:

  • Make our website work as you'd expect.
  • Save you having to login every time you visit the site.
  • Remember your settings during and between visits.
  • Improve the speed/security of the site.
  • Allow you to share pages with social networks like Facebook.
  • Continuously improve our website for you.
  • Make our marketing more efficient. 

We do not use cookies to:

  • Collect any personally identifiable information, or
  • Pass personally identifiable data to third parties

Third-party cookies

Our site, like most websites, includes functionality provided by third parties. A common example is an embedded YouTube video. Disabling these cookies will likely break the functions offered by these third parties.  Our site includes the following which use cookies:

  • YouTube    - powers the videos on our site
  • Rapidata    - powers our donations
  • Mailchimp    - powers our email platform
  • Entitled    - powers the benefits calculator

Social website cookies

So you can easily “Like” or “share” our content on the likes of Facebook and Twitter we have included sharing buttons on our site.  We use the following cookies to be able to do this: 

  • Facebook
  • AddThis

The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Advertising cookies

Cookies are widely used in online advertising. Neither us, advertisers nor our advertising partners can gain personally identifiable information from these cookies.  We use ‘DoubleClick’ which is owned by Google to provide us with valuable information on which elements of our website are the most viewed so we can direct and develop our services accordingly.

You can learn more about online advertising at You can opt-out of almost all advertising cookies at  We would prefer that you didn’t opt-out as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won't see adverts, just simply that they won't be tailored to you any longer.

Google Analytics

We use Google Analytics cookies to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. The information generated by the cookies about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. 

Turning cookies off

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