By 2020 we aim to:
- Increase our support for the most vulnerable and in need tenfold
- distribute our resources to over one million people annually, by expanding our information services (such as our guides and website)
- respond to even more Helpline queries - answering over 100,000 enquiries each year - by extending our information and advice service
- double the number of regular visits and calls to lonely older people through our friendship services, as well as piloting new types of services
- increase our influence on the government so that older people get a fairer deal and a say in their welfare by campaigning together with other organisations and supporters.