What your donation can achieve:
£10 will help an older person experiencing financial challenges get the advice they need from our helpline
£30 could help provide tailored expert financial advice for older people or to anyone concerned about an older person's well being
£50 could fund specialist training on bereavement counselling or depression for our volunteer visitors
£250 could help recruit and train volunteers to provide specific and tailored support for older people
£1,000 could help our Community Services Teams develop and support more outreach projects to reach more isolated, older people
How we spend your money
Of every £1 we spend:
80p is spent on our advice, information and friendship services & campaigning.
18p is spent on raising additional funds (fundraising).
2p is spent on investment, property management and governance.
*from our 2019 Annual Review
For more information about the money we raise and how we spend it read our latest annual report.
The impact of our work
Last year you helped us to transform the lives of tens of thousands of older people in the UK. See how your support is enabling older people to stay independent and live life on their own terms.
In 2020:
- 1.1m people accessed our services
- we distributed over 200,000 information resources to support older people
- we answered 28,470 helpline enquiries
- we facilitated 209,402 friendship contacts for 1,560 older people
Our Fundraising Privacy Policy
Our Privacy Policy sets out why and how we collect, store and use the information gathered on our website and through our appeals and donor acquisition campaigns. Read the full policy here.