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Campaigning

Older woman walking with younger man in the park

We want the UK to become the best country in the world in which to grow older. We campaign to ensure people can enjoy a financially secure, healthy, active and connected older age.

Campaigners talkingWhat we're campaigning about
We use what older people tell us through our frontline services to challenge poor care and campaign for a fair deal for older people.
Older man playing the trumpetWhat we've achieved
Read about what your support has helped us achieve.
Houses of ParliamentOur work in Parliament
We work hard in Parliament to make sure that the voices of older people and their families are heard.
Older woman readingPolicy and research
Read our latest reports on issues affecting the lives of older people.
Women chatting in the gardenBetter choices, better care
We’re campaigning to make sure everyone choosing a care home has the information they need to make a good choice.

Care for Tomorrow

Freda, 86, was discharged from hospital following a hip operation to find that no plans had been made for the care she needed at home. Because of this, she was forced to spend all her time sitting in a straight backed chair in her kitchen: the only place in her home that she could access.

Freda's story is not an isolated case, and that's why our Care for Tomorrow campaign is so important. Watch our campaign film to find out more.