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Campaigning

Older woman walking with younger man in the park

We want the UK to become the best country in the world in which to grow older. We campaign to ensure people can enjoy a financially secure, healthy, active and connected older age.

Campaigners talkingWhat we campaign about
We use what you tell us to campaign for a fair deal for all older people.
Older man playing the trumpetWhat we've achieved
Read about what your support for previous campaigns has helped us to achieve.
Joan, an older woman, sat aloneLet's Get Personal
We're calling on the government to introduce free personal care for all older people who need it.
Older person using tabletOur Blog
Read the latest thoughts, reflections and stories from Independent Age.
Couple writing a letter togetherBecome a Campaign Correspondent
Write to your MP about the key issues affecting older people today.
Houses of ParliamentOur work in Parliament
We work hard in Parliament to make sure that the voices of older people and their families are heard.
Older woman readingPolicy and research
Read about the policy work that helps us form our positions and supports our campaign work

#LetsGetPersonal

As part of our free personal care campaign, we spoke to Sue about the experience of her father-in-law Ted. With free personal care Ted would have been given the support he needed with getting up, washing and preparing a meal, allowing his family to spend quality time with him when it mattered most.