Key insights

8 in 10 (80%) say that if there were an election tomorrow, the different political parties’ policies towards older people in poverty would influence their vote.

More than 3 in 4 (77%) people think that the UK Government have a role to play in addressing older people living in poverty.

Policies that help older people in poverty not only win support from the people who would benefit from them directly, but are also supported by other age groups.

Our statement of intent

Supportive organisations include:

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