Voting opens today for the fourth annual Older People in the Media Awards. The awards are being run by older people’s charity, Independent Age, in collaboration with Gransnet, the social network for the UK’s 14 million grandparents.
Held exclusively online for the first time in 2015, the awards are a celebration of the best representations of older people’s issues in all media. They hope to shine a light on the characters, marketing campaigns and individuals that have either positively portrayed older people, or sensitively highlighted the issues they face. Winners from previous years have included, among others, Dame Judi Dench for her role in the film Philomena and Anne Reid for her portrayal of the character Celia in Last Tango in Halifax.
Gransnet users nominated their favourites throughout August, from which a panel of Independent Age and Gransnet judges drew up a shortlist. Now members of the public will be able to vote for their winners through Gransnet.
The finalists in each category are:
Best older person’s character in a book, film, TV or radio drama
- Mary Baldwin in BBC Two’s Marvellous – played by Gemma Jones
- Frank Derrick in the book Frank Derrick's Holiday of a Lifetime by J.B. Morrison
- Sherlock Holmes in the film Mr Holmes – played by Sir Ian McKellen
- Freddie Thornhill in ITV’s Vicious – played by Sir Ian McKellen
- Stuart Bixby in ITV’s Vicious – played by Sir Derek Jacobi
- Violet Crosby in ITV’s Vicious – played by Frances de la Tour
Everyday ageism hero – best marketing campaign or initiative that promotes ageing in a positive light
- L'Oréal for Age Perfect campaign with Dame Helen Mirren
- & Other Stories and Vans collaboration for SS2015 campaign with Daphne Selfe
- Yves Saint Laurent for SS2015 campaign with Joni Mitchell
Best older person’s champion in the media
- Ros Altmann
- Angela Rippon
- Dame Esther Rantzen
- Baroness Joan Bakewell
Voting will take place exclusively through Gransnet from Friday 9th October. Voting is open until 12pm on Friday 6th November and the winners will be announced on Friday 27th November. Winners will be notified and will receive an award to mark their achievement and outstanding contribution.
Janet Morrison, Chief Executive of Independent Age, said:
“We received some fantastic nominations from Gransnet members for the Older People in the Media Awards this year and there’s a really wide choice for people to vote on. The final nominations are all excellent portrayals or champions of older people, all of whom are helping to highlight some of the issues older people face. We’re confident that we will come out with three worthy winners when voting ends.”
Lara Crisp, Editor of Gransnet, said:
“The Older People in the Media Awards are an amazing opportunity to acknowledge those who are challenging the everyday ageism and stereotypes we come up against so frequently. From household names raising the profile of issues affecting older people to forward-thinking advertising campaigns, the nominations this year have been particularly impressive and inspirational.”