There is now only one week remaining to nominate your favourite pieces of media coverage around older people‟s issues.

The Older People in the Media Awards 2013, brought to you by older people‟s charity, Independent Age and care provider, Barchester Healthcare, will once again be celebrating older people in all aspects of the media and shining a light on coverage which has either positively portrayed older people, or sensitively highlighted the issues they face.

The deadline for nominations is Wednesday 21 August, so be sure to have your say and cast your votes now! This year‟s 10 categories are:

1. Best factual newspaper or magazine article about older people‟s issues

2. Best factual radio programme about older people‟s issues

3. Best factual TV programme about older people‟s issues

4. Best factual new media article about older people‟s issues

5. Best coverage of issues around dementia and/or social care (Barchester special award)

6. Best independent voice on older people‟s issues (Independent Age special award)

7. Best older person‟s character in a film, TV or radio drama (Gransnet special award, voted on by the readers of Gransnet)

8. Best use of photography to illustrate older people‟s issues

9. „The Thorn Award‟: Worst example of stereotyping, factual error or misleading information in the coverage of older people‟s issues

10.Overall award winner: best overall contribution to the debate on older people‟s issues Nominations must have first appeared in the media between 15 August 2012 and 14 August 2013. Cast your votes by completing our online form, which can be found on our website, or email directly at

Chair of the Older People in the Media Awards and Chief Executive of Independent Age, Janet Morrison, said: “The Older People in the Media Awards are our way of recognising and thanking those people in the media who are working so hard to promote older people in the media. From Dame Maggie Smith for her feisty, funny portrayal of the Dowager Lady Grantham in Downton Abbey, to Louis Theroux for his sympathetic exploration of living with dementia, as well as a host of regional outlets, last year‟s ceremony showed just what an incredible and inspiring slate of programming, articles and blogs there are which make efforts to move away from the stereotypes and assumptions about older people and show them instead as complex, fascinating and inspiring individuals.”

For media enquiries, contact Rebecca Law on 020 7605 4291 or email

Notes to editor

About Independent Age

Founded 150 years ago, Independent Age is a growing charity helping older people across the UK and Ireland through the „A, B, C‟ of advice, befriending and campaigning. We offer a national telephone and email advice service focusing on social care, welfare benefits and befriending services, which is supported by a wide range of printed guides and factsheets. This is integrated with on-the-ground, local support, provided by a network of over 1,500 volunteers offering one-to-one and group befriending.

For more information, visit our website Speak to one of our advisers for free and confidential advice and information. Lines are open Monday to Friday between 10am - 4pm. Call 0845 262 1863 or email

About Barchester Healthcare:

Barchester Healthcare is recognised as a UK major care provider, committed to delivering high-quality care.

At Barchester Healthcare we pride ourselves on our dedicated dementia care. Our Memory Lane Communities are designed to encourage people living with dementia to stay as independent and active as possible. We understand that no two people are the same and take a person-centred care approach, recognising and celebrating each person's individuality.

Barchester Healthcare has adapted and grown, expanding from a focus on older people needing nursing care in high quality environments to providing personalised support for adults with a range of disabilities, and of all ages.

Barchester employs more than 17,000 people to care for more than 10,000 residents in more than 200 locations in the UK. The care provider is also proud to be the only care provider to make the Sunday Times 25 Best Big Companies 2013 list. For more information, please visit

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