Independent Age website wins Plain English Campaign Award
Independent Age has won a Charity Times Award for its new website. This marks the first Charity Times Awards Independent Age has won. The submission for the award, ‘Best Use of the Web’, particularly highlighted the information section of the website, which provides clear and accessible information and advice to older people and their families.
The Independent Age website was redeveloped and re-launched in 2016 with an expanded information section, made up of 100 pages covering money, care, housing, health, personal life and future planning. The charity beat off stiff competition from the prestigious websites of The Mix, RedR UK and Unicef UK to win the award, presented at a ceremony in London on 4 October.
The Independent Age website has already been the recipient of a Plain English Award: Website Award in December 2016 and the charity was accredited with the national Information Standard earlier in 2017.
Commenting on the award, Janet Morrison, Chief Executive of Independent Age, said:
“We are absolutely delighted to win this award, and it is a recognition of the quality of the information and advice we provide. Over 1 million people accessed support from Independent Age in 2016 and much of this is due to a marked increase in our online presence. Making our information accessible is crucial as many people struggle to navigate a complicated health, care and welfare system.
“Our information covers a range of issues, including social care, wellbeing and loneliness, and money management, and our goal is for older people to be able to exercise choice and control over their lives. Winning a Charity Times award is very special, and we will carry on working to support more older people and their families in the future.”