Independent Age website wins Plain English Campaign Award
Independent Age, the older people’s charity, has been recognised for the strength of its website, being shortlisted for Best Use of the Web in the 2017 Charity Times Awards. Independent Age offers regular friendly contact, a strong campaigning voice and free, impartial advice on the issues that matter to older people: care and support, money and benefits, health and mobility. The Best Use of the Web award will go to a UK-based charity that can demonstrate innovative and effective use of the web within the 2016-17 period, taking into account of Web 2.0 technologies, accessibility issues, usability, and how well the website furthers the organisation's goals. The Independent Age website has already been the recipient of a Plain English Award – a Website Award in December 2016.
Biagio Borromeo, Director of Engagement at Independent Age, said:
“This is absolutely brilliant news, and testament to the quality of our work in this area. Over 1 million people accessed support from Independent Age in 2016 and much of this is due to a marked increase in our online presence. Making content available online allows us to reach the growing number of older people using the internet. It also allows us to react more quickly to keep guidance up-to-date, and to develop videos and interactive tools to provide more engaging, personalised information. Our engaging online content which provides free advice and information on issues ranging from care home quality to combating loneliness is clearly hitting the mark.”
The Charity Times Awards continue to be the pre-eminent celebration of best practice in the UK charity and not-for-profit sector. Now in their 18th year, the awards are run by Charity Times Magazine - the leading title for UK non-profit professionals. This year’s winners will be announced at the Charity Times Awards Gala Dinner & Ceremony on 4 October 2017 at the Park Plaza Westminster Bridge, London. The event was attended by over six hundred guests in 2016 and this year is set to be bigger and better than ever.