Commenting on the government’s social care recruitment campaign, called “Every Day Is Different”, George McNamara, Director of Policy and Influencing at Independent Age, said:

“It’s encouraging to see the government demonstrating an awareness of the crisis in the social care workforce, but this should not be seen as a silver bullet.

“The number of vacancies is only half the story: the social care sector’s turnover rate is twice the national average, with almost 1,000 workers quitting their job every day.

“Workers are leaving due to low wages, little job progression, lack of training and perceived lower status compared to similar healthcare roles. Many of these issues should have already been addressed but haven’t because of delays to the social care green paper. Solely focussing on recruitment, without also addressing staff retention, will severely limit the impact of the campaign.”

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