Commenting on new research by the Campaign to End Loneliness which found that fear and taboo is linked to widespread loneliness, Janet Morrison, Chief Executive of Independent Age, older people’s charity and founding member of the Campaign to End Loneliness, said:

“It is saddening but unfortunately not surprising to see the level of stigma and negative attitudes towards loneliness, even in some cases blaming the lonely people themselves. We absolutely need to change this and help local authorities and the public realise that being lonely is not a normal or necessary part of growing old. There’s nothing wrong with admitting that you are lonely and there are things that can be done to help reduce loneliness. If all local authorities get on board with the new guide from the Campaign to End Loneliness, it will be a fantastic first step to identifying those that need our help.”



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