"It is estimated that a million older people across the UK are now victims of abuse in some form every year. Just think about that for a moment - a million victims every year. But does ageism play a part?"
"So, if we take those results as representative, the overwhelming majority of the public believe that elder abuse is abhorrent, that older people should be better protected from abuse and that those committing abuse should be held more accountable than they often are."
"Instead, let’s look at what we consider to be the greater issue of ageism as it relates to abuse – institutional ageism from government and statutory bodies."
"But there seems to be a reticence to protect older people."
"It is about older people being treated as equal to others and their rights to living free of abuse being supported."