Read about a refreshed strategy for 2015-2020 which will enable us to extend our reach and help many more older people to lead the lives they want to lead.

We will:

  • extend our public information services, like our Wise Guides, and our website, increasing the number of information resources distributed to over 1 million annually
  • increase the usage of our advice service to over 100,000 enquiries answered each year
  • double the number of lonely older people supported by our befriending services and pilot new innovative services to reduce loneliness and build social connections locally 
  • continue to develop our campaigning presence, building a network of supporter individuals and organisations.